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Key Message Blunders - Part 3: Promoting Features That Do Not Provide Compelling Benefits Business Articles | November 22, 2009

Many businesses lose focus away from clearly communicating how their market can rely on them to provide great value. The focus of key messages ought to be on providing solutions to challenges that the ideal client faces.



Key Message Blunders - Part 3: Promoting Features That Do Not Provide Compelling Benefits


In promoting their company or its products and services, many people choose to present their achievements rather than how they solve their market?s problems. In doing this Ivan Rakitic Croatia Jersey , they place unimportant distractions where a simple, relevant key message would be more effective at advancing their promotional efforts.


Consider these examples:


* 'Award-winning graphic design' ? on all stationery and promotional collateral of a design agency.


* 'Proud of what we do' ? in the advertisements of an accounting and management-consulting firm.


* 'Laboratory tested' ? on the package of a skin-care product.


The unimportance of such statements is intuitive to anybody but their authors.


For instance, a prospective client for the renewal of a website might respond to example 1, "How does your having won awards address my needs?"


The same would apply for people who would respond to example 2 Ivan Perisic Croatia Jersey , "Does your pride somehow lead to me getting a good deal?"


When encountering example 3, one might ask, "Shouldn?t I assume the laboratory testing of any skin-care product before it appears on store shelves?"


The crux of the problem is that many businesses are proud of their accomplishments and lose focus away from clearly communicating how their market can rely on them to provide great value.


Unless a promoter can present to their market a simple, relevant Gordon Schildenfeld Croatia Jersey , compelling promise to satisfy their market?s needs, then they should not promote features that do not provide sought-after benefits.


The awards you?ve won or the professional designations of your key people might provide reassurance after the buying decision has been made. Yet, for any enterprise to acquire new clients and earn the loyalty of its market, the focus of key messages ought to be on providing solutions to challenges that the ideal client faces.


- Glenn R. Harrington Duje Cop Croatia Jersey , Articulate Consultants :

Insomnia in itself is not a disease. It is symptom of sleeplessness. Not getting proper sleep, not getting sleep immediately after retiring to bed, getting sleep but for shorter periods only, and unable to fall asleep after interruption are some of the symptoms of Insomnia.


Insomnia is divided in three main categories depending on duration of the symptoms. First among these categories is transient Insomnia which makes you sleepless for shorter period of one day to one week. Next is acute Insomnia which gives you sleepless nights for one to three weeks. Third is chronic Insomnia in which symptoms of sleeplessness continues for longer period ranging between one month to months together.


Causes of Insomnia


Insomnia is not a disease but a symptom of sleep disorders. Insomnia may be caused due to other problems apart from basic cause of brain and body relaxation like excessive intake of toxicants like caffeine Domagoj Vida Croatia Jersey , fear, medications, anxiety and stress or mental tension. Excessive physical work or pain may also cause Insomnia or sleep disorders. You may get Insomnia owing to various causes like medication, fear Darijo Srna Croatia Jersey , mental stress, anxiety. It is very important to know the exact cause of Insomnia to treat it with suitable medication. Following guidelines will make you understand basic causes and effects of Insomnia.


? Interruption of breathing: This is termed as sleep apnea in medical terms. In this condition, you experience interruption in breathing. As a result of this interruption your sleep cycle is disturbed. This happens due to partial collapse of respiratory track muscle tone. The bigger problem about this condition is that person suffering from such cond. Cheap Jerseys Cheap Jerseys China Cheap College Jerseys Wholesale Jerseys Cheap Replica Soccer Jerseys Cheap Replica NHL Jerseys Replica College Jerseys China Cheap Replica NBA Jerseys From China Cheap Replica MLB Jerseys Free Shipping Cheap Replica Soccer Jerseys Shop